Phillip Spaulding
Citibank CS Top.png
 

NEW OFFERS IN NEW OFFERINGS

Content structure design for Citibank landing pages

 
 

For each landing page I was asked to design content layouts and interactions for displaying offer information and applications. Some pages were simply considering in what order would a user need certain information and with other pages I explored comparison charts and interest calculators. Our team worked alongside Citibank and after incorporating client feedback delivered beautiful and useful end products.

 
 
 

Concept 1: CD & Savings Account Offer

Citi_CD Landing Banner.png
 
 

Concept 2: Interest Calculator User Flow

Citi_Calculator.png
 
 

Concept 3: Home Equity Loan Offer

Citi_Heloc Banner.png
 
 

Concept 4: Four Offer Comparison

Citi_4 Comp Banner.png
 
 

Concept 4: Four Offer Comparison (Mobile)

Citi_Mobile Banner.png